Southern Maid has a great history of baking and selling delicious donuts thanks
to the secret recipe of their donut flour. Southern Maid Donuts still produce the same great, fresh taste that they had in the first time they were produced in 1937 back in hometown Louisiana. You can feel the history of those times.

With humble pride we welcome you to our New Zealand stores!


Dec 5, 2017

Southern maid lovers! We are pretty sure you guys gonna love us more!! Come and grab the box of 6 for $12.00 from tomorrow until the 31st December. Only at our Queen Street Branch because Santa came to town! Don’t miss Santa’s gift!


Stay tuned with us for more surprises this Xmas and our Xmas donut collections will be available soon for ordering and be quick.

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May 4, 2016

Dear Patrons,

This announcement serves as a notice of the price increase which our company plans to effect,

Commencing 1st of June 2016. This increase is caused by the continuing increase in the costs of ingredients and labour that the manufacture process incurs.

Rest assured, however, that we have found a way to reduce that price increase to the minimum as possible under the circumstances. Our productivity rate and usage of the most advanced technologies in the market has allowed us to adjust the increase so that you, our loyal customers, shall not bear the brunt of the increase.

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Jan 11, 2016

Print the vouchers from our Facebook Profile On or Before 31.01.2016 and redeem it in our two Prime Locations in Dress Smart and Newmarket stores. *Conditions Apply!

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May 5, 2015
We regret to inform our Customers that Donuts will be No longer Available to purchase from Panmure store Starting from Tomorrow the 6th of May 2015.

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Apr 7, 2015

Papatoetoe is being well known for Southernmaid and it's Delicious fresh donuts and Now we have a great outstanding opportunity available!

$30,000+gst will be refunded towards your Kiosk set up and many more benefits!

Call today to Discuss about this offer on 027 631 11 66.



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Nov 20, 2014

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May 13, 2014

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May 5, 2014
Southern Maid Donuts Queen Street is moving on 19th May 2014. The new location is just located 3 shops down
in K-Save Mart (beside Gateau House), phone: 09 3098041. Donuts will be delivered to the shop fresh daily as usual !

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Apr 14, 2014

The Easter school term break is coming soon! As usual, Southern Maid will be teaching kids how to make donuts.

Make sure you book a spot 2-3 days before the session .



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Dec 5, 2013

Southern Maid has created some amazing xmas donuts for this festive month! Only available for advanced orders, min 1 day notice.

Only $16.90 for any 6 Xmas donuts! Pick up at 350 Queen St, Newmarket or Dress Smart Onehunga.

Please call 09 520 3343 or email to place and order.


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Oct 23, 2013

Trick or Treat!!

Its that time of the year again! Have you get your costumes sorted? Maybe be you could bring along some of our

Halloween special donuts for a party. Your friends will worship you....

Meet Black Spider donut and Raspberry Monster donut!


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Sep 12, 2013

We have recently added a new donut to our menu! Every lady, princesses, girly girl and strawberry lovers will love

our new Strawberry delight! Strawberry infused into our white chocolate truffle , drizzeled with strawberry

gelée on our fluffy yeast donut. Enjoy!

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Sep 2, 2013

Southern Maid Queen Street outlet will reopen every Sundays starting 8th September 2013, 11am - 6pm.

Customers who want to redeem their Groupon voucher are welcome to redeem them everyday until the expiry date.

This also means that there will not be a Southern Maid Donut Stall at the Auckland Tourist Market.


Thank You!

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Aug 26, 2013

Back in July 2013, we had orgainzed a Kids Donut Making Workshop during the school term break! Our crew had an amazing time with the kids making, decorating donuts and teaching the little chefs the importance of food hygiene.

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Aug 26, 2013

We have released 3 new donuts this winter to warm you up during this chilly season!


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Mar 1, 2013

Because Southern Maid LOVE you fans, our new PB & J Donut is up for trial now!

Creamy Peanut Butter glaze on top of our homemade Strawberry Jam filled Donut... Get it quick at 350 Queen St for $2.90

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Feb 26, 2013

Our Mini Bites are now available in 8 flavours!

Custard Cream / Strawberry / Blueberry / Cinnamon / Rainbow Sprinkle (White/ Dark) / Green Tea / Cookies & Cream

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Feb 20, 2013
Our AMAZING $2 Student DEAL kicks off today! Strictly for school students and tertiary students only. Please show Student ID to claim offer.

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Nov 6, 2012

Hello guys!!!

Long-time no see! Can`t wait to tell you about our new product


Specially made for a superb combination with coffee.

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May 28, 2012

New donuts are available in all stores NOW!

Tropical Fruit Donut - Taste of mango, lime and lemon in one bite... Refreshing taste!


Mini Bites Donut - Enjoy FOUR different flavours from our popular ranges; Custard / Bluberry / Strawberry / Cinnamon Powder!


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May 22, 2012
Please be advised that opening hours at Newmarket shop is changed from today as below!
-  Monday to Friday  6AM - 5PM
-  Satuday                 8AM - 5PM
-  Sunday                  8AM - 2PM
Thank you all for your support and hope you enjoy our freshly made donuts from our Newmarket shop!

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May 11, 2012

New donuts are available in all stores NOW!

Kiwi donut - Very New Zealand... It's got custard cream inside... yam yam!

Mango cream donut
- Sweet taste of mango and cream is just nice!

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Apr 18, 2012

We would like to let you know that K'rd shop will be closed temporally due to maintenance from 23rd April 2012 onwards.

We apologize for any inconvenience that might cause during the maintenance.

Thank you for all the customers who have supported our K'rd shop and we all look forward to seeing you at our other three shops @ Queen St., Newmarket and Dress Smart!


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Apr 18, 2012

Please advise the following opening hours on ANZAC day;

<Newmarket> 10.00AM - 6.00PM

<Queen St.> 11.00AM - 6.00PM

<Dress Smart> 1.00PM - 5.00PM

Hope to see you at our shops!

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Feb 18, 2012
Save the date for the Elvis in the Garden which will be held on Sun 26th Feb at Auckland Botanical Gardens! We are selling our glazed donuts for $2.00 and three other flavours including custard and chocolate for $2.50!

For more information on the event, please visit Elvis in the Garden homepage Face boock page here!

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Dec 22, 2011

Are you prepared for the up-coming Christmas season?

We would like thank you all for supporting throughout this year.

Wishing you a Merry Christmas and Happy New Year from Southern Maid Donuts :)

Here is the information for our operating hours over Christmas & New Year if you ever feel like eating our donuts!


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Dec 13, 2011

Design concept of K'road Southern Maid Donuts Shop is Featured on Trends Magazine December Issue!

Here is a copy of article for you to have a look:)

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Oct 12, 2011

Southern Maid Donuts would like to support Pink Day (Fri 14th October) with our lovely pink donuts

A part of the sales of the day will be donated to the New Zealand Brest Cancer Foundation (NZBCF)

It would be much appreciated if you could understand our activity and also about Pink Day!

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Aug 29, 2011

We are sorry for the such a short notice but we are opening our brand-new shop in 350 Queen st. tomorrow at noon.

We are going to have some special promotions from 30th Aug to 4th Sep so please come visit us!

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Jul 25, 2011

We are happy to announce that we will have the 2nd shop in Dress Smart in Onehunga on 30th July, 2011!

We will have special opening promotion for only two days, 30th and 31st, so do not miss the chance!

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Jun 23, 2011

Two lovely guests,  Mr. Lon Hargrove and Mr. Les Franklin from Southern Maid Donuts Headquarters in the United States, visited our shop!  

Left: Mr. Lon Hargrove, Right: Mr. Les Franklin


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May 26, 2011

Hello everyone!

Do not forget to walk pass our store  on 13th, 14th and 15th of June, if you do not want to miss a chance of getting a FREE DONUT  voucher!!!

Enjoy our tasty donuts!!

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May 20, 2011

Our Newmarket store is Opening Soon on 15th June!!!

Do not miss that GRAND OPENING DAY!!!